Create a future identity for NDPC!

Partner

Northern Dimension Partnership on Culture

Project Skills

  • business & concepts
  • coding
  • design & art
  • governance
  • media & communications
  • social science

Project Blog

The brief

Northern Dimension Partnership on Culture (NDPC) (www.ndpculture.org) is currently expanding its activities and, in order to become more attractive, engaging and interactive, it is looking for new user-centred design and communication tools that could help to position the Partnership in a more wisely designed way.

The background

NDPC is a politically founded collaboration platform of 11 Baltic Sea region countries in culture and creative industries. It was established in 2010 and the Secretariat of the NDPC is located in Riga within the premises of the Nordic Council of Ministers. The focus area of NDPC activities is culture and creative industries and improvement of their operating conditions in the Northern Dimension region.

The problem

NDPC lacks modern solutions and dynamics in visual and informational communication, and novel ideas are very much needed. Since NDPC is politically founded, it is not overtly dynamic and overloaded with events, therefore slightly complicated to communicate successfully. New ideas and tools are needed in order to help NDPC to become more visible and reach wider audience inside and outside the Northern Dimension area. The solution the Partner is looking for could be related to new visual identity concept, smart communication ideas and information structuring in a brand-new manner that could help to position NDPC as an active, open and engaging platform, helping to break the barriers of a closed and institutionalized image associated with the Partnership. The student group would be coordinating work with NDPC representative and to extent necessary work with organisation Cube Media which provides the technical solutions for the NDPC.

The solution

Northern Dimension Partnership on Culture (NDPC) (www.ndpculture.org) is currently expanding its activities and, in order to become more attractive, engaging and interactive, it is looking for new user-centred design and communication tools that could help to position the Partnership in a more wisely designed way.