Effective Communication at the Emergency Centre
Pauls Stradins Clinical University Hospital
- business & concepts
- design & art
- media & communications
To design an effective, patient-friendly, easy-to-understand and available information pack/materials for patients and their relatives explaining how to receive medical help at the Emergency Centre during the period from September 2017 to January 2018. The Emergency Centre of Pauls Stradins Clinical University Hospital is visited by about 170 patients a day. The patients and their relatives who are facing non-standard situation are looking for effective, clear and immediate information on each step – at the entrance when entering the Centre, during the treatment and at the moment of discharge from the Centre.
Pauls Stradins Clinical University Hospital is a multiprofile hospital that provides full extent emergency and planned medical care, pre and post medical training, carries out scientific research and ensures approbation and implementation of new treatment methods and technologies in Latvia. The hospital’s sole shareholder is the state. The Emergency Centre of the hospital is the second largest in the country. The emergency care is provided to the citizens of Riga and Latvia and people from other countries. The scarce infrastructure of the Centre, for example, the capacity of rooms, is an extra challenge for personnel in order to create comfortable and safe environment for patients on a day-to-day basis. The situation is going to improve when the development of the new hospital building is completed in 2023.
Patients who arrive or are brought to the Emergency Centre are of different needs in terms of their age, health condition, language, social status and other aspects that should be encountered in communication and information design. Moreover, since the reaction and perception of the information for people in emergency situations is different, it is even more important to ensure help and support for people at each stage. The hospital expects the team of students to design effective information concept for patients and their relatives embracing all patient needs.