It’s AIRPORT not a JUNGLE!
Riga International Airport
- business & concepts
- design & art
- media & communications
Airport is a busy place where people depart, arrive, meet and greet. They all have some kind of expectations towards the airport based on their travel needs and previous experience at this airport or other ones. Ease of finding their way around the airport leading to positive or negative emotions contribute to customer satisfaction, that in the future leads to sharing experience for the airport among passengers and which airport does not want to be the best?! That is why there is always space for improvement.
RIGA International Airport is the largest international aviation company in the Baltic’s and the main air traffic centre in this region handling almost half of passengers travelling from Baltic airports. The company is offering regular passenger, cargo and postal delivery to the cities of Europe and world. The RIGA International Airport renders both aviation (airplane, passenger and cargo attendance) and non-aviation services (lease, parking spaces, VIP centre services, etc.). Company’s mission is to provide the clients with reliable infrastructure and excellent aviation and non-aviation services, to facilitate a sustainable offer of a route network enhancing the country’s connectivity with strategically important destinations and promoting economic growth. company’s strategic goal is to create, maintain and improve a positive client experience by providing high quality services.
Taking into consideration the environment of the airport in most of the times it is very busy place with people rushing to catch their flights, it is usually very important to lower the possible stress levels by making navigation around the airport as hassle free as possible. It means that the primary flight related navigation (gates, security, WC, etc.) should be as clear as possible and not over cramped with extra information. At the same time passenger convenience is of great importance and secondary information showing such amenities as playgrounds, smoking areas, shops, eating facilities, etc.) in some cases play crucial part in customer satisfaction. Sometimes it is very hard to find the right balance between the primary information, advertisements, etc. and secondary information, to help passenger navigation easy instead of confusing them. Partner would like to get a solution for resolving a problem with secondary navigation inside the terminal as well as outside (playgrounds, smoking areas, charging points, information telephones, shops, eating facilities, parking, taxi, car rents, etc.). Partner expects student team to develop demo of the tools that services passengers navigating around the terminal. The demo should include the ways to navigate by means of mobile, visual and interactive solutions.