Take down the borders of telecommunications



Project Skills

  • business & concepts
  • coding
  • design & art
  • education
  • engineering
  • environment
  • governance
  • healthcare
  • media & communications
  • social science

Project Blog

The brief

By freely using your own imagination, create ideas for developing a new service or improvement of already existing services. These services must distinguish Bite from other market players by giving customers added value (thus raising the loyalty of existing customers or attracting new customers). A product or service can be created using either Bite's resource (network infrastructure, human resources, communication channels, etc.), or by engaging third-party partners, collaborating, or creating something on a third-party product base. Similarly, a product or service may also be an upgraded version of existing products or services. When designing an idea for a product, you must also define how this product will benefit BITE (approximate financial calculations) and what audience could value of this product.

The background

BITE entered the Latvian market in 2005, providing friendly, innovative and high-quality mobile communications services already appreciated by 550 thousand customers. BITE is the fastest growing mobile operator in Latvia. BITE has developed several products/services that distinguish the company from other market players. For example, to help customers avoid unpleasant surprises in service bills, BITE has developed a mobile application called "Datumērs" that allows you to effectively track your internet usage and the total amount of your invoice. When calling to premium rates, BITE customers are informed about this in a special way - with a warning message in the form of a barking dog. Bite also helps to protect your data by offering antivirus services to their customers. Bite also offers a special service - "Pārcēlājs", which transfers data from the old phone to the new one. However, the mobile operator in the 21st century must be able to look more widely. Companies turn to content, insurance, and other fields, expanding the range of offerings and gaining advantages over competitors.

The problem

Today's technology is developing very rapidly, therefore, the telecommunications market is constantly changing, and mobile users are becoming more demanding - changing their desires, needs, and mobile phone usage habits. Mobile operators are continuously tracking market trends, both by improving the quality of existing services, and by introducing new, innovative and practically useful services that enhance the customer experience of mobile communications. As a result, there are new offers in the market for specific audiences, such as schoolchildren and seniors. Companies also expand the range of offerings with content offerings, partner offers to loyal customers, etc. BITE keeps track of time and market trends. At the moment, the company needs fresh, original, viable ideas that would allow the creation of new, unique, for special customer groups made services that would benefit the company and increase its competitiveness on the market. For this purpose, it is necessary to explore the market and define the segments of mobile users (the company is ready to hear proposals for possible market segmentation), and also, by creating this idea, you should think about how the investment in this will benefit the company. Apply for this project and develop a new offer for one of the market groups, including already existing Bite products, or offer brand-new product solutions that can turn into a unique service! Do not be afraid of borders. Maybe the time is right for BITE to start selling shoelaces? The company expects the student team to carry out a market research and to detect what services and products are needed for different categories of users. At the end of the project, the company wants to hear from the team about their findings of new products or services relevant to the selected market segments. The solution may include both existing Bite products and ideas for new products.